How Localized ‘Reskins’ Shaped China’s Early Gamers
Known in Chinese as ‘huanpi,’ early localization efforts were half-hearted, often patronizing, and still better than nothing. Over the past few years, one of the biggest stories in Chinese business circles has been consumers’ embrace of guochao, or “national chic.” From local fashion brands to gaudy souvenirs designed by the Palace…
bubmagOctober 28, 2021