How Should Beauty Brands Adapt To A Polarized Market?
Over the past year, the mainland’s crowded and highly competitive beauty market has undergone a total reshuffle. We’ve witnessed the downfall of many brands. Underperforming players, such as 3CE Stylenanda and The Face Shop from Korea; influencer makeup labels Huda Beauty, Too Faced, and Glamglow; and even LVMH’s Guochao skincare…
bubmagJanuary 9, 2023