Gut health, clean label foods surge in China market
China’s fast-growing demand for gut health and natural ingredients is pushing local firms to innovate in fibre, functional foods, and clean label solutions. One example is Chongqing-based Joywin Natural Products, which is developing inulin fibre from Jerusalem artichoke, which is linked to gut microbiota balance and digestive health. Artichoke inulin…
bubmagApril 20, 2026