‘Not a quick win’: China’s plant-based brand Youkuai on collaboration crusade to crack the world’s largest consumer market
Shanghai plant-based brand Youkuai recently partnered with Beijing-based Usource, which specialises in distribution for meat and plant-based brands in North China, to expand its B2B2C distribution across China. Prior to that, Youkuai handled its own distribution – with B2C channels spanning WeChat, JD.com, and premium markets, and B2B in restaurants,…
bubmagJune 1, 2023