Big digital footprints can boost payment tech and fraud protection
Amazon, Apple, Facebook and Google already have a ton of data about consumers—searching, browsing and purchasing histories—and will build on that foundation to create hyper-personalized offers.Aside from the customer personalization-related benefits, graph analytics provide fraud detection and prevention features -- an area top-of-mind for financial services organizations. This technology helps…
bubmagMarch 18, 2020