Category

Big Data

‘360-degree view’: Mars Australia taps predictive tech to accelerate post-COVID consumer understanding and NPD Big Data

‘360-degree view’: Mars Australia taps predictive tech to accelerate post-COVID consumer understanding and NPD

Mars Australia is partnering with data and consultancy firm IRI for this, using the latter’s data and analytics to build its own Revenue Growth Management (RGM) platform which when completed will guide the confectionary giant in the various aspects of sales, marketing, new product development and more. “The Australian grocery…
bubmag
August 31, 2021
August Boy Group Member Brand Reputation Rankings Announced Big Data

August Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 632 boy group members, using big data collected from July 21 to August 21.…
bubmag
August 21, 2021
SEEK Invests in JobKorea, Korea’s Largest Recruitment Platform, as part of a Strategic Path to be the Best Digital Career Platform in Asia Big Data

SEEK Invests in JobKorea, Korea’s Largest Recruitment Platform, as part of a Strategic Path to be the Best Digital Career Platform in Asia

SINGAPORE, Aug 20, 2021 - (ACN Newswire) - SEEK Limited (SEEK), the Australian listed tech company which owns two leading online employment marketplaces JobStreet and JobsDB in Southeast Asia, today announced a USD48M investment in JobKorea, Korea's largest online employment platform. SEEK will own a 10% stake, and Peter Bithos,…
bubmag
August 20, 2021