‘360-degree view’: Mars Australia taps predictive tech to accelerate post-COVID consumer understanding and NPD
Mars Australia is partnering with data and consultancy firm IRI for this, using the latter’s data and analytics to build its own Revenue Growth Management (RGM) platform which when completed will guide the confectionary giant in the various aspects of sales, marketing, new product development and more. “The Australian grocery…
bubmagAugust 31, 2021