Category

Big Data

ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations Big Data

ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations

US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that would “directly support investigations activities,” according to a request for information posted on Friday in the Federal Register, the US government’s official journal for agency notices, rulemaking, and other public…
bubmag
January 24, 2026
TikTok US joint venture seen resembling Apple’s China iCloud deal Big Data

TikTok US joint venture seen resembling Apple’s China iCloud deal

TikTok has officially launched a US joint venture tasked with “safeguarding the American content ecosystem”, with commercial activities such as e-commerce, advertising and marketing remaining under the company’s existing US entities. The arrangement has been widely compared with Apple’s 2018 move to transfer mainland Chinese iCloud user data to Guizhou-Cloud…
bubmag
January 23, 2026
January Advertisement Model Brand Reputation Rankings Announced Big Data

January Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big data collected from December 6, 2025 to January 6, 2026. The Korean Business Research Institute evaluated the participation, communication, media, and social values…
bubmag
January 7, 2026
Kennedy Center Defends Trump-Hosted Telecast After All-Time Low Nielsen Viewership, Points To $23 Million Raised Big Data

Kennedy Center Defends Trump-Hosted Telecast After All-Time Low Nielsen Viewership, Points To $23 Million Raised

The Kennedy Center is defending this year’s Kennedy Center Honors after the Donald Trump hosted telecast delivered all-time low viewership for CBS. The Dec. 23 telecast averaged 3.01 million viewers on CBS, according to Nielsen Live + Same Day Panel + Big Data. That is an all-time low audience for the…
bubmag
January 2, 2026
January Individual Rookie Idol Brand Reputation Rankings Announced Big Data

January Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from December 2, 2025 to January 2, 2026.…
bubmag
January 1, 2026
Netflix’s Lions-Vikings Leads NFL Christmas Day Audiences; Prime Video Trails With Chiefs-Broncos But Sets ‘Thursday Night Football’ Record Big Data

Netflix’s Lions-Vikings Leads NFL Christmas Day Audiences; Prime Video Trails With Chiefs-Broncos But Sets ‘Thursday Night Football’ Record

Netflix and Amazon jingled all the way to some big audiences on Christmas Day, thanks to the NFL. The most-watched game of the holiday proved to be the mid-afternoon Lions-Vikings match up on Netflix, which secured 27.5M live + same-day U.S. viewers according to Nielsen Big Data + Panel. This…
bubmag
December 31, 2025