Category

Big Data

February Variety Show Brand Reputation Rankings Announced Big Data

February Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows! The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from January 5 to February 5. TV…
bubmag
February 5, 2023
January Advertisement Model Brand Reputation Rankings Announced Big Data

January Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big data collected from December 28, 2022 to January 28, 2023. The Korean Business Research Institute evaluated the participation, communication, media, and social values…
bubmag
January 28, 2023
January Singer Brand Reputation Rankings Announced Big Data

January Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers! The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 21, 2022 to January 21, 2023. NewJeans topped this month’s list with…
bubmag
January 21, 2023
January Variety Show Brand Reputation Rankings Announced Big Data

January Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows! The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from December 6, 2022 to January 6,…
bubmag
January 6, 2023
December Girl Group Member Brand Reputation Rankings Announced Big Data

December Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 579 girl group members, using big data collected from November 18 to December 18.…
bubmag
December 18, 2022
December Girl Group Brand Reputation Rankings Announced Big Data

December Girl Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from November 11 to December 11. NewJeans topped this month’s…
bubmag
December 11, 2022