“Consult your doctor about antibiotics first”: using digital marketing to tackle antimicrobial resistance in Ukraine
Over-the-counter sales of antibiotics and their consequential misuse and overuse by consumers is a big challenge in Ukraine. Some people are unable or unwilling to see a doctor for medical advice, so they buy medicines such as antibiotics without a clear diagnosis and prescription. Instead, they rely on their own…
bubmagNovember 18, 2021