How Luxury Can Benefit From Tencent and Alibaba’s Thawing Relations
In the days leading up to the 618 shopping festival — one of China’s major e-commerce extravaganzas — users were served a WeChat Moments advert that led them directly to Tmall. The distinct brand name and logo of Alibaba’s marketplace were in plain sight (as per screenshots of the advert),…
bubmagJune 26, 2022