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TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app TikTok

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app

By Krystal Scanlon  •  June 3, 2025  • Ivy Liu TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too. “We’ve been listening and building alongside our partners to create tools that drive full funnel…
bubmag
June 3, 2025
Scientists say next few years vital to securing the future of the West Antarctic Ice Sheet Global Warming

Scientists say next few years vital to securing the future of the West Antarctic Ice Sheet

Collapse of the West Antarctic Ice Sheet could be triggered with very little ocean warming above present-day, leading to a devastating four metres of global sea level rise to play out over hundreds of years according to a study now published in Communications Earth & Environment, co-authored by the Potsdam…
bubmag
June 3, 2025
‘Very exciting’ TikTok

‘Very exciting’

There has been a 600% increase in TikTokers posting content as Gaeilge, according to TikTok HQ.  The community is informally known as the ‘GaelTok’ and users can use the hashtag to watch the latest videos posted by Gaeilgeoirí.  One well known content creator in the Gaeltacht is Máire na Greine,…
bubmag
June 3, 2025
Startups need ‘clear pathway’ into UK’s new defence plan, experts warn Cold War

Startups need ‘clear pathway’ into UK’s new defence plan, experts warn

Britain’s new military tech strategy will fail unless startups are given clear pathways to adoption, experts have warned. Their concerns follow the government’s announcement that defence spending will increase to its highest level since the Cold War. Prime Minister Keir Starmer set out the aims in the new Strategic Defence…
bubmag
June 3, 2025