‘Not in this economy’: why Guangdong is struggling to tempt consumers to spend
In early November, China’s most populous province launched its biggest ever consumer subsidy programme, with the government pledging to commit 3.5 billion yuan (US$492 million) to offer discounts on a slew of products: from smartphones to snowboards. Guangdong’s scheme is the latest attempt by Chinese authorities to use consumption vouchers…
bubmagNovember 10, 2025