Virtual Reality

KAWS has entered the realm of augmented reality (AR). The acclaimed artist launched a virtual reality experience titled “EXPANDED HOLIDAY,” a public exhibition, which sees his signature works translated into massive digital sculptures. The “EXPANDED HOLIDAY” global public exhibition features 12 large-scale AR sculptures of KAWS’ signature Companion. It will be made available for audiences in major cities…

The use cases of virtual reality (VR) expand each day. It never fails to amaze me how powerful and versatile the medium is. Getty Here are just some examples of how this immersive medium is being put to good use.  Raising Donations  Inspired by the bravery and courage of the…

I find it amazing just how many people haven't yet had their first taste of virtual reality – but I understand why. It's expensive, the headsets are bulky and weird, it looks pretty antisocial, and it's the kind of thing you need to be a bit of a nerd to…

HTC lowered the price of its Vive Pro Eye headset by $200. You can now purchase the headset by itself for $599 or the Vive Pro Eye Full Kit bundle for $1,399. The HTC Vive Pro Eye has built-in eye tracking, which allows games to place a focus on what…

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While tales of environmental degradation through books, documentary film-making or radio bulletins can certainly have compelling effect, the unique experiences offered by augmented and virtual realities are opening up entirely new possibilities when it comes to getting a message across. Phoria is an Australian startup working to leverage these immersive…

A recent string of acquisitions and announcements makes it clear that the social-media giant is still serious about VR. Facebook's (NASDAQ:FB) Oculus division announced on Tuesday that it acquired Sanzaru Games, a video game company known for working on titles in the Sly Cooper and Spyro the Dragon franchises. Sanzaru…

It’s usually the youth that is associated with cutting-edge technology, but we’re seeing an unlikely group of early adopters emerge—the elderly. Virtual Reality (VR) is being used to better the lives of senior citizens all over the world by reducing loneliness, improving their mental health and transporting them to far-flung…

Retail today looks completely different than it did five years ago, and five years from now it will look completely different than it does today. Technology is advancing at a pace that requires retailers to not just keep pace with these changes, but stay ahead of the adoption curve in…

Jesse Schell, CEO of Schell Games, shares some insight. Depending on who (and when) you asked, you might have heard virtual reality (VR) described as either "the next big thing" or "dead in the water." The technology generated huge excitement in the lead-up to its major consumer debut, but was…