IPA: optimism at eight-year high but dark clouds loom as Ukraine crisis worsens
Advertisers revised their marketing budgets upwards by the highest quarter-on-quarter degree in almost eight years during the first three months of 2022, optimism fuelled by a relative return to normality as Covid pressures abated, according to the latest IPA Bellwether Report. However, dark clouds are amassing for brands and their…
bubmagApril 13, 2022