DTC cookie brand Deux picks social, OOH to reach Gen Z
After appearing on “Shark Tank” in 2021, Deux founder Sabeena Ladha wanted to continue the direct-to-consumer plant-based functional foods brand’s momentum from the television show by working with influencers and leaning into social media and out-of-home ads. In doing so, the brand, known for its cookies, is building a community…
bubmagSeptember 1, 2022