How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
Joining a building brand marketing trend, Sunglasses brand Quay has retooled its marketing strategy to be more “full funnel” rather than relying on performance marketing tactics. The shift followed iOS 14 (and Apple’s subsequent operating system updates) as the ability to track what was working and what wasn’t became that…
bubmagSeptember 30, 2022