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Twinfluencer

How Food Influencers Sharpen Their Brands: Print Cookbooks Twinfluencer

How Food Influencers Sharpen Their Brands: Print Cookbooks

In a social-media landscape where short-form videos, witty voiceovers and camera-friendly personas tend to reign supreme, digital food creators have turned to a far more traditional medium to continue their success: cookbooks.  TikTok star Nadia Caterina Munno, known as “The Pasta Queen,” published her first cookbook on Nov. 8 with Simon…
bubmag
November 18, 2022
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S. Twinfluencer

Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.

Independent agency Goat this month appointed a new director to lead the U.S. market as it continues growing in influencer marketing. More and more marketers are after influencers to up their marketing game. But the secret to success, Goat’s leadership contends, is in viewing influencers as a newer form of…
bubmag
November 18, 2022
Calgary-based ad tech company launches latest version of its platform Twinfluencer

Calgary-based ad tech company launches latest version of its platform

Calgary-based Ad tech company Embold has launched the latest version of its platform, an influencer marketing platform that connects brands with Canadian influencers. It focuses on connecting small businesses with micro influencers in the country.  The new version now provides advertisers with free access to a basic plan (which lets…
bubmag
November 18, 2022
How Often Do You Shower? Influencer B. Simone’s Confession Erupts Internet Twinfluencer

How Often Do You Shower? Influencer B. Simone’s Confession Erupts Internet

Influencer B. Simone has admitted that she sometimes skips a shower between Monday and Thursday, prompting fierce backlash on social media. While recording her podcast "The Know For Sure Pod" last week, the actress and comedian with 6 million Instagram followers said definitively, "I don't shower every day." In a…
bubmag
November 17, 2022
This Girl Posts Unedited Photos and Shows Us How We Should All Be Proud of Our Bodies Twinfluencer

This Girl Posts Unedited Photos and Shows Us How We Should All Be Proud of Our Bodies

Bree Lenehan is an Australian woman who began using social media to expose the truth behind the “perfect” poses we see online while scrolling through our phones. The influencer has a large following for her body-positive content that highlights the differences between “Instagram and reality” and warns her followers not to believe everything they see online,…
bubmag
November 14, 2022