Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers. The shift follows consumers’ consumption habits as well as the brand’s aim to “celebrate the idea of home” with influencers…
bubmagMarch 31, 2023