Twinfluencer

By Kimeko McCoy  •  December 26, 2024  • Ivy Liu The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the influencer marketplace and creator economy. As it swells, marketers are tasked with allocating ad dollars to maximize return…

By Antoinette Siu  •  December 26, 2024  • Ivy Liu AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital platforms. It’s now possible to generate avatars in minutes using audio, images or videos and produce content with…

Popular social media critic and influencer VeryDarkMan has invited former Big Brother Naija reality show winner Phyna to a date. The invite followed her public support for VeryDarkMan amid his ongoing legal case with the Falana family. Phyna had clashed with fellow BBNaija alumnus, Vee Iye, on social media over…

A well-known social media influencer, Martins Vincent Otse, popularly known as VeryDarkMan, has declared his readiness to unveil new evidence against the controversial crossdresser, Idris Okuneye, better known as Bobrisky. The announcement came during a House of Representatives investigative hearing on Monday. Speaking through his lawyer, Deji Adeyanju, VeryDarkMan indicated…

He said: “Apparently now, some people are taking the advantage of what is going to target Femi Falana. A social media influencer, Martins Otse, popularly known as VeryDarkMan on Monday tendered his "unreserved apology" to human rights lawyer, Femi Falana, SAN, over his (Otse) recent derogatory innuendos against the senior…

By Antoinette Siu  •  September 30, 2024  • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Influencer management is evolving as the creator economy…

Snapchat remains a highly influential app, and plays a significant part in shopping discovery, according to a new report looking at social shopping behaviors. In response to a question relating to whether users of each of the major social apps have made a purchase based on influencer content in that…

Rising Nigerian singer, Lil Frosh has called out nightlife promoter and actor, Yhemo Lee for allegedly assaulting him. Lil Frosh took to his Instagram story where he claimed that the club influencer slapped him for not greeting when they met recently. The artiste lamented that he didn’t do anything to…

Nigerian Influencer and content creator, Mbah has received a set of Timberland boots from budding musician, Crayon. Mbah showed off the footwear on his Twitter (X) page after the artiste fulfilled his promise of delivering it to him. Crayon who recently traveled out for a music video shoot got accolades…

Iyabo Ojo , a Nollywood actress and influencer, has made a lifelong commitment to her partner, Paulo Okoye. This revelation was made by Iyabo Ojo on her Instagram page, where she posted images of herself, Paulo, and their children. The couple was photographed enjoying a pleasant family moment. Iyabo Ojo…