Twinfluencer

Doug the Pug attends the 2020 Beverly Hills Dog Show on February 29, 2020 in Pomona, California. CREDIT: Sarah Morris/Getty Images. Get the Popular Science daily newsletter???? Breakthroughs, discoveries, and DIY tips sent every weekday. On social media, our furry and friendly pets appear to be more persuasive influencers. In…

Throughout the last year, Hailey Okula, known as “Nurse Hailey” on Instagram, kept fans posted on her infertility journey and excitement while getting ready to welcome her first child with her husband, firefighter Matthew Okula. But instead of sharing happy news when their son was born last week, Matthew posted…

Paid media refers to any form of marketing or advertising where a brand pays to place its message in front of a targeted audience. It can include search engine ads, social media promotions, banner placements on websites, influencer partnerships, and more. In short, it's the part of your marketing strategy…

In a world driven by metrics and measurable outcomes, proving the value of public relations and influencer marketing can be challenging. That’s where Earned Media Value (EMV) comes in—a way to assign a dollar amount to unpaid media exposure like press mentions, social shares, and influencer content. EMV helps marketers…

News MCMC probing influencer for stirring racial sentiments Published:   Apr 7, 2025 10:26 PM ⋅ Updated: 2:26 PM MCMC is investigating an online content creator for allegedly stirring racial sentiments over several issues. The commission said it is probing the individual, who is described as an influencer and political…

The protestors, who had gathered near the Transcorp Hilton in Maitama after being blocked from the Eagle Square and Federal Secretariat, were met with force by armed police officers deployed by President Bola Tinubu’s administration. The Nigerian police have arrested a popular social media influencer in Abuja known as Flag…

Attention is currency—and not all exposure is created equal. While paid ads can boost visibility, earned media builds something far more valuable: trust. From viral tweets and glowing reviews to press coverage and influencer shoutouts, earned media is the kind of publicity money can’t buy. It’s what happens when people…

Chrisean Rock is asking fans to cut her some slack and stop being so hard on her. The 25-year-old’s words seemingly came after she had a tense phone call with Blueface while on a livestream with influencer Deshae Frost. RELATED: Chrisean Rock Debuts 10 NEW Tattoos After Clashing With Blueface…

Socialite, Bobrisky, has become the latest victim of a romance scam after allegedly being defrauded of $990. The popular Nigerian influencer took to his Instagram page to expose the scam, sharing both the chat history and the photo of the man responsible for scamming him. In his post, Bobrisky expressed…

Penuel Mlotshwa has publicly apologized for his earlier remarks after facing intense backlash for questioning the credibility of Cwecwe, a seven-year-old rape victim. The controversial podcaster and influencer took to X (formerly Twitter) to express regret for a post he made regarding the sensitive case, which stirred outrage online. In his…