Twinfluencer

Golf has been dominated for a long time by legends like Tiger Woods and Nelly Korda , who have reshaped the game and pushed it into the global spotlight. But it’s also time we credit influencers for trying to grow the game as much as possible, and we all know…

By Michael Bürgi  •  June 18, 2025  • Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversations…

Social platforms have overtaken TV as the key news source for Americans, while influencers are also now playing a bigger part in the broader dissemination of news and information. That’s according to the latest Reuters Institute “ Digital News Report ,” which incorporates responses from 100,000 people across 48 countries,…

Self-styled influencer and social media personality Matthew Bongani Lani has launched a defamation lawsuit against the Gauteng Department of Education (GDE), demanding R2.5-million in damages. This is over a media statement that labelled him a “bogus doctor” who had “masqueraded” as a medical professional without a matric certificate. In legal…

How to research media contacts is a critical skill for anyone involved in public relations, marketing, or communications.  It’s not just about collecting names and email addresses; it’s about identifying the right journalists, bloggers, influencers, and media professionals who cover topics aligned with our brand and message.  By conducting thorough…

Paul Skenes‘ girlfriend and former LSU Tigers gymnast Olivia Dunne has been climbing up the ladder of fame and success ever since she started to make fun-filled videos on TikTok during the pandemic year of 2020. Now with over 15 million followers combined across three major social media applications, Dunne…

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The UK’s most popular influencer, KSI, got a rude awakening on the mats from former UFC champ Demetrious Johnson. Many non-MMA athletes think they have what it takes to survive in the gym against some of the baddest men and women on the planet. For KSI, he experienced a brutal…

Discover effective strategies for using social media influencers to drive traffic to your website. Learn how to harness influencer partnerships to boost your online presence and engage your target audience effectively...Read More

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that’s fantastic news. “We’re so thankful to this incredible fitness influencer called Ashton Hall,” Saratoga-owner…