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Twinfluencer

Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues Twinfluencer

Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues

By Michael Bürgi  •  June 18, 2025  • Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversations…
bubmag
June 18, 2025
Report on Digital Media Consumption Highlights the Rise of Influencers as News Providers Twinfluencer

Report on Digital Media Consumption Highlights the Rise of Influencers as News Providers

Social platforms have overtaken TV as the key news source for Americans, while influencers are also now playing a bigger part in the broader dissemination of news and information. That’s according to the latest Reuters Institute “ Digital News Report ,” which incorporates responses from 100,000 people across 48 countries,…
bubmag
June 18, 2025
Matthew Lani sues Gauteng education for R2.5m over harm to ‘professional’ image Twinfluencer

Matthew Lani sues Gauteng education for R2.5m over harm to ‘professional’ image

Self-styled influencer and social media personality Matthew Bongani Lani has launched a defamation lawsuit against the Gauteng Department of Education (GDE), demanding R2.5-million in damages. This is over a media statement that labelled him a “bogus doctor” who had “masqueraded” as a medical professional without a matric certificate. In legal…
bubmag
June 17, 2025
How to Research Media Contacts: Mastering the Art of Targeted Outreach Twinfluencer

How to Research Media Contacts: Mastering the Art of Targeted Outreach

How to research media contacts is a critical skill for anyone involved in public relations, marketing, or communications.  It’s not just about collecting names and email addresses; it’s about identifying the right journalists, bloggers, influencers, and media professionals who cover topics aligned with our brand and message.  By conducting thorough…
bubmag
June 17, 2025