Twinfluencer

Prayers in the holy city of Mecca. Image: Getty Images By Rachel Thompson2020-02-24 12:04:16 UTC Saudi officials have ordered the arrest of rapper Ayasel Slay after she released a music video for her song "Bint Mecca" or "Girl from Mecca" on YouTube. Authorities issued a statement saying the song "offends…

On the heels of fashion weeks in New York, London, Milan and Paris, it’s likely that if you follow fashion creators on Instagram, you saw stories of runway shows, posts of street style and maybe even vlog-style videos recapping the weeks on IGTV. The relevance of fashion week has been…

Olivia Jade Giannulli's YouTube channel has gone dark again, a little over two months after she said she was trying to make a comeback. Olivia Jade's parents, Lori Loughlin and Mossimo Giannulli, have pleaded not guilty to a number of charges in the college admissions scandal and are accused of bribing…

Every cosmetic company tells you their mascara will give you the longest, fullest lashes. But let’s be honest: Not all mascaras can be the best. It’s hard to know which mascaras will give you endless volume and which will give you clumpy, flaky lashes. So who you can trust when…

By Caitlin Welsh2020-02-20 05:37:20 UTC Michael Bloomberg's bizarre Nega-Trump presidential tilt has produced plenty of mortifying moments so far, from the Meatball Tweet and cringeworthy influencer meta-sponcon to that time he shook a dog's snoot.  But unless this entire campaign is some kind of I'm Not Here style performance art,…

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an…

Much like how pop stars have to reinvent their careers to renew their relevance, so too do the original lifestyle influencers — those from the first wave of talent that disrupted the fashion and beauty industries in the early 2010s. A crop of these OG bloggers (made up in large part…

Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so: B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of mutual value that drives measurable business goals. As…

We talk a lot here on Online Marketing Blog about influencer marketing and one of the benefits of incorporating the voices of influencers in brand content is not often covered: customer experience. What’s the connection between CX and influence? A big part of customer experience is trust and many customers…

Consumers today are woke to the ploys of marketing—and also to the inadequacies of the internet when it comes to providing reliable information. This can pose problem for brands looking to build their accountability and trust, especially when it comes to topics or information that may be new to consumers,…