Twinfluencer

BI Prime Sisters Elma and Amra Beganovich were bloggers before influencers came on the scene. Now, they run a marketing agency with a database of one million influencers. Courtesy of Amra and Elma Beganovich This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now.…

The 2020 B2B Marketing Exchange conference kicked off today with great workshops, case studies and a green light keynote from the talented Tamsen Webster. After the last executive marketing leadership panel, our president Susan Misukanis and I had the good fortune to attend the B2BMX Killer Content Awards. I am…

This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. The adventure and travel influencer JJ Yosh and his cat Simon have 2.8 million followers across Instagram and TikTok. The duo became popular on social media after Yosh posted photos and videos of their hiking…

Prayers in the holy city of Mecca. Image: Getty Images By Rachel Thompson2020-02-24 12:04:16 UTC Saudi officials have ordered the arrest of rapper Ayasel Slay after she released a music video for her song "Bint Mecca" or "Girl from Mecca" on YouTube. Authorities issued a statement saying the song "offends…

On the heels of fashion weeks in New York, London, Milan and Paris, it’s likely that if you follow fashion creators on Instagram, you saw stories of runway shows, posts of street style and maybe even vlog-style videos recapping the weeks on IGTV. The relevance of fashion week has been…

Olivia Jade Giannulli's YouTube channel has gone dark again, a little over two months after she said she was trying to make a comeback. Olivia Jade's parents, Lori Loughlin and Mossimo Giannulli, have pleaded not guilty to a number of charges in the college admissions scandal and are accused of bribing…

Every cosmetic company tells you their mascara will give you the longest, fullest lashes. But let’s be honest: Not all mascaras can be the best. It’s hard to know which mascaras will give you endless volume and which will give you clumpy, flaky lashes. So who you can trust when…

By Caitlin Welsh2020-02-20 05:37:20 UTC Michael Bloomberg's bizarre Nega-Trump presidential tilt has produced plenty of mortifying moments so far, from the Meatball Tweet and cringeworthy influencer meta-sponcon to that time he shook a dog's snoot.  But unless this entire campaign is some kind of I'm Not Here style performance art,…

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an…

Much like how pop stars have to reinvent their careers to renew their relevance, so too do the original lifestyle influencers — those from the first wave of talent that disrupted the fashion and beauty industries in the early 2010s. A crop of these OG bloggers (made up in large part…