Twinfluencer

Russian influencer Ekaterina Didenko recently threw a party that went incredibly wrong. During the party, her husband reportedly poured 55 lb of dry ice into a swimming pool for “visual effects.” This caused him and two other guests to die from carbon dioxide poisoning, and what started as celebration ended…

Trailer FrenzyA special place to find the newest trailers for movies and TV shows you're craving.One of the simple truths of social media and internet culture is that someone is always trying to raise the bar. People will do anything to gain more fame and followers. And we do mean…

Shayene “shAy” Victorio made her name on the Brazilian Counter-Strike circuit. ESPN reports that the former pro has been served a 116-year prison sentence in the wake of fraud charges. According to ESPN, Victorio ran an online store between 2013 and 2017. Her sentence was due to the charge that…

Authenticity is real. It cannot be manufactured, or fabricated, or solved for through a marketing brief, or an influencer campaign. Authenticity, or being authentic, starts from the beginning, and carries through the inside and outside of a being, human, business, or otherwise.In a lengthy conversation on an uncharacteristically sunny winter…

Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing. Staying on top of trends and best practices requires continuous…

DescriptionAn interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe. Read More

Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden:  “ABM is a strategy that…

BI Prime Paul Panday, Kat Jones, Alec Huerta, and Alexandra Duff. Paul Panday; Kat Jones; Rick Bhatia; Alexandra Duff This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. With the rise of YouTube and Instagram influencers, top public relations firms have developed digital…

BI Prime Sisters Elma and Amra Beganovich were bloggers before influencers came on the scene. Now, they run a marketing agency with a database of one million influencers. Courtesy of Amra and Elma Beganovich This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now.…

The 2020 B2B Marketing Exchange conference kicked off today with great workshops, case studies and a green light keynote from the talented Tamsen Webster. After the last executive marketing leadership panel, our president Susan Misukanis and I had the good fortune to attend the B2BMX Killer Content Awards. I am…