Twinfluencer

As a Yelp reviewer, you can help people in your community find the best businesses and organizations to patronize. Additionally, you might become a local influencer if people like your reviews a lot. Making your reviews helpful to readers will elevate your status as a Yelper and will be the…

Search marketing strategy is undoubtedly vital for most B2B brands today, yet there are several elements that play important roles in its ultimate success that may surprise you. Leading the search engine optimization (SEO) program for a major brand is a vital role that’s only taken on greater importance over…

Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. Why Use Internal (In-House) Influencers? Among…

When Kylie Jenner sold a controlling stake in her four-year-old makeup startup to French beauty conglomerate Coty in November for $600 million at a $1.2 billion valuation, the 22-year-old CEO emerged a billionaire. The sale of Kylie Cosmetics was an extraordinary achievement for the reality star turned entrepreneur, one that’s…

It’s very likely that you don’t know MSCHF. It’s also likely that you’ve come across one of their wild-ass projects. From “Jesus Shoes” filled with holy water to a collar that lets your dog finally tell you what it thinks about you to IRL loot crates that dare you not…

Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing’s Nick Nelson has shared, “trust is currency” and that trust is “arguably the most valuable currency in today’s B2B marketing environment.” Studies continue to show that business peers and…

SXSW has officially announced it will cancel its tech and music conference slated for March 13th to 22nd in Austin, Texas due to concerns around coronavirus, though it’s exploring rescheduling. “Based on the recommendation of our public health officer and our director of public health . . . I’ve gone…

This is a preview of the new Marketing on TikTok report from our partners at eMarketer.eMarketer PRO analyzes the social media industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.The fast-growing, Chinese-owned short-video app, TikTok,…

Russian influencer Ekaterina Didenko recently threw a party that went incredibly wrong. During the party, her husband reportedly poured 55 lb of dry ice into a swimming pool for “visual effects.” This caused him and two other guests to die from carbon dioxide poisoning, and what started as celebration ended…

Trailer FrenzyA special place to find the newest trailers for movies and TV shows you're craving.One of the simple truths of social media and internet culture is that someone is always trying to raise the bar. People will do anything to gain more fame and followers. And we do mean…