Twinfluencer

Almost three-quarters of UK consumers want to know the ‘brand values’ of a business before purchasing its products, according to a new report by customer reviews platform Feefo. The report, produced from a survey of 2,000 people in the UK, sheds light on how consumers perceive the brands they buy…

Yammy calls this intensive K-Beauty skin barrier care an “excellent soothing moisturizing cream.” Keep reading to find out why she has made this ampoule part of her every day skin care. San Francisco, Calif. (PRUnderground) June 28th, 2021 The Beaustar influencers in South Korea are the gold standard for skin…

This week’s Marketoon takes a hard look at the veracity of claims made by our modern day pitch-people, the influencers. Fishburne’s take: “Influencer marketing is a large and growing part of this widespread pursuit by brands to appear more authentic. This makes the fakery that is endemic to so much of…

Fitness influencers are a particular breed of social media self-promoter. Their online popularity doesn’t spring forth from lifestyle alone, but from a direct promise: With a little discipline and faith, you, too, can get this ripped. A fair amount of the time, these people turn out to be shameless opportunists,…

Singer Kris Wu (吴亦凡) and rich second generation Wang Sicong (王思聪) are close friends, and even share the same taste in women. Having the same preference for young influencers, the two men would party together and meet up with a massive number of women at once. On June 18, influencer Li…

Alyssa Scott appeared to confirm reports that she is pregnant with Nick Cannon's seventh baby by showing, not telling. On Sunday, Father's Day, the influencer posted on her Instagram Story a maternity photo of a shirtless man who appeared to be the Masked Singer host—his face is turned away but he bears the star's distinctive…

Alyssa Scott appeared to confirm reports that she is pregnant with Nick Cannon's seventh baby by showing, not telling. On Sunday, Father's Day, the influencer posted on her Instagram Story a maternity photo of a shirtless man who appeared to be the Masked Singer host—his face is turned away but he bears the star's distinctive…

Alyssa Scott appeared to confirm reports that she is pregnant with Nick Cannon's seventh baby by showing, not telling. On Sunday, Father's Day, the influencer posted on her Instagram Story a maternity photo of a shirtless man who appeared to be the Masked Singer host—his face is turned away but he bears the star's distinctive…

Tik Toker Brookiebaby888 usually posts humorous lifestyle videos to her 73,000 followers, but earlier this month she filmed herself doing a "magnet vaccine test." Standing in front of her camera, she explained to users that she just received her COVID-19 vaccine and wanted to see if a magnet would stick to her…

With the right message, even a small startup can connect with established and emerging stars on TikTok, Instagram and YouTube who will promote your products and services — as long as your marketing team understands the influencer marketplace. Creators have a wide variety of brands and revenue channels to choose…