Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids
Major advertising agencies have joined forces with global drinks brands to abide by new standards aimed at stopping children from seeing alcoholic advertising by influencers. The voluntary standards, signed by agencies including McCann, Publicis, Havas and Dentsu, were drawn up by the International Alliance for Responsible Drinking (IARD), which represents…
bubmagSeptember 13, 2021