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Twinfluencer

Facebook Publishes New Guide to Influencer Marketing and its Rising Benefits Twinfluencer

Facebook Publishes New Guide to Influencer Marketing and its Rising Benefits

With eCommerce on the rise, influencer marketing is also generating better response, which additionally relates to the evolving content landscape, and getting your brand message to stand out in busy social feeds. Generating traction on TikTok, for example, requires a dedicated approach to the platform, as re-purposing ads from other…
bubmag
December 8, 2021
Racial pay gaps are an issue in every industry. Nowhere is it worse than in influencer marketing, a new study says. Twinfluencer

Racial pay gaps are an issue in every industry. Nowhere is it worse than in influencer marketing, a new study says.

A study published Monday suggests that Black content creators make significantly less money than their white counterparts. The report, titled “Time to Face the Influencer Pay Gap,” looked at issues of annual income, size of followings, the amounts influencers were offered for deals and more. It was published by the…
bubmag
December 7, 2021