This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]
SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their teamBuying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Case…
bubmagFebruary 2, 2022