Tea farmers ‘cannot cope’ as matcha demand surges
At a suburban cafe in Sydney's south, a perhaps unexpected drink is outselling coffee. "When we first opened, people were asking, 'Oh, what's matcha? How does it taste?'" says Elvan Fan, the owner of Moon & Back Cafe, which serves both beverages. "But now, people are just obsessed with it."…
bubmagJuly 15, 2025