Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
By Sara Jerde • July 21, 2025 • To launch a new sparkling water in the U.S., Nestlé Waters turned to the country’s most well-known “love affair” with Italy (as the brand’s global CMO puts it): The Sopranos. The campaign — featuring Sopranos stars Michael Imperioli (Christopher) and Steve Schirripa (Bobby)…
bubmagJuly 21, 2025