TikTok

Picture this: you’re in the middle of a Zoom marathon or drowning in tied-up emails, your brain begging for five minutes of calm. You open the fridge, pull out a chilled Diet Coke, crack it open, feel the fizz on your tongue – and just like that, you’ve had a…

By Krystal Scanlon and Sam Bradley  •  July 8, 2025  • Ivy Liu TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance to divest. But for marketers, it raises more questions than answers. “I’d be curious to…

TikTok Popular video-sharing app TikTok is still available to US users only because President Trump issued an executive order in early 2025 to postpone the ban the Chinese app is facing. Trump has extended the delay two more times since then, with the latest extension coming just a few weeks…

The ongoing TikTok saga rumbles on, but a new report claims that we may be close to a resolution. It says US TikTok users will get their own version of the app, which will be owned by an American company. The latest development happens shortly after we got sight of…

The summit, organised by NutraIngredients-Asia and sister title FoodNavigator-Asia, will take place at the iconic Marina Bay Sands hotel and convention centre. Delegate registrations are still open. There are discounts available for start-ups, academics and group bookings. The annual event, which started as an online conference in 2020, gathers seniors…

Synopsis TikTok is developing a new US version of its app ahead of a potential sale to American investors, aiming for a September 5 launch. Users must switch by March 2026. The deal, delayed by China’s resistance and US tariffs, now awaits further talks between President Trump and Chinese officials.…

We have yet another wrinkle in the ongoing TikTok-U.S. saga. According to a new report from The Information, TikTok is in the midst of developing a new U.S.-only version of the app, as it closes in on a deal with a U.S. partner, in line with the requirements of the…

TikTok has published a new guide to home décor trends in the app, and how marketers can tap into discovery behaviors to maximize their home living promotions. The 16-page guide includes overviews of rising trends, as well as usage statistics that relate to home décor engagement in the app, as…

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Richard Lawler is a senior editor following news across tech, culture, policy, and entertainment. He joined The Verge in 2021 after several years covering news at Engadget. Even with the TikTok divest-or-ban law officially in effect since January, the app has only shut down service in the US for one…