JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign
By Melissa Daniels • July 25, 2025 • This article was first published by Digiday sibling Modern Retail . JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on absurd, cringey humor designed to make student scrollers watch twice. Lindsay…
bubmagJuly 25, 2025