Category

TikTok

E-Commerce Livestreaming in U.S. Heats Up as TikTok and Walmart Broadcast Joint Session TikTok

E-Commerce Livestreaming in U.S. Heats Up as TikTok and Walmart Broadcast Joint Session

TikTok concluded its first livestreamed e-commerce sales session featuring U.S. retail giant Walmart on Friday night, with up to 20,000 viewers watching the one- hour show.The TikTok-Walmart partnership comes after the Beijing-based owner ByteDance agreed in September to sell a stake in TikTok to Walmart Inc. and Oracle Corp.The Walmart tie-up represents one of the global…
bubmag
December 21, 2020