TikTok Shares New Insights into Why People Use the App, and How it Celebrates Authenticity
Can you quantify authenticity and joy, and how, exactly, would you measure that, in terms of a social network? That’s what TikTok has sought to determine with its latest study, partnering with Nielsen to glean more insight into how TikTok makes users feel, and what truly differentiates the app from…
bubmagOctober 20, 2021