Category

TikTok

TikTok Shares New Insights into Why People Use the App, and How it Celebrates Authenticity TikTok

TikTok Shares New Insights into Why People Use the App, and How it Celebrates Authenticity

Can you quantify authenticity and joy, and how, exactly, would you measure that, in terms of a social network? That’s what TikTok has sought to determine with its latest study, partnering with Nielsen to glean more insight into how TikTok makes users feel, and what truly differentiates the app from…
bubmag
October 20, 2021
TikTok creators with mid-level reach may be the most effective for brand partnerships TikTok

TikTok creators with mid-level reach may be the most effective for brand partnerships

October 19, 2021 by Michael Bürgi Bigger may not always be better, at least when it comes to marketers trying to use TikTok creators to empower their brands.  RealEyes, a research firm that analyzes media and content through the prism of attention metrics, recently conducted a study of TikTok that…
bubmag
October 19, 2021
Marketing to Generation Alpha TikTok

Marketing to Generation Alpha

Marketers are pouring money into figuring out the tastes and habits of Generation Alpha — kids born from 2010 through 2024 — who are unprecedented in the extent they're growing up online. Why it matters: They're weaned on TikTok, Amazon and in-app purchases. They're learning from their millennial parents to…
bubmag
October 18, 2021
Teen Mom Jenelle Evans news – Star takes to TikTok & addresses ‘drinking problems’ after being slammed by fans TikTok

Teen Mom Jenelle Evans news – Star takes to TikTok & addresses ‘drinking problems’ after being slammed by fans

'CRINGE 13:32, 18 Oct 2021Updated: 13:32, 18 Oct 2021FORMER Teen Mom star Jenelle Evans has taken to TikTok to address her "drinking problems," as commenters slam her as "cringe." In one of her latest TikTok videos Jenelle sings along to the Insane Clown Posse song, Chop Chop Slide. When the…
bubmag
October 18, 2021