TikTok

Text by: Ludovic DE FOUCAUD 3 min The banana has become the surprising symbol of the growing tensions between Turks and the nearly 4 million Syrian refugees in Turkey.  Viral TikTok videos in which young Syrians film themselves eating the yellow fruit have sparked the wrath of Turkish police, and Ankara…

Is TikTok part of your holiday marketing strategy? The fast-growing video platform has become the place to be for many young consumers, and it’s increasingly driving the latest trends, which extends to products and consumer behavior as well. Indeed, even last year, TikTok says that 80% of its users who…

A confrontational video is making its rounds on TikTok, racking up 3 million views since it was posted earlier this week. In it, musician JAMALY (known on the app as @darkskindrizzy) confronts and demands an apology from a white woman who he alleges called him a racial slur. The incident…

When you watch M&S Food's Christmas ad, you'll wonder why it's taken 30 years to make Percy Pig the star of the show. Funny with a fairytale quality, there are only so many ways you can advertise food before it gets tired. But "Percy's first Christmas" is a fresh take,…

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Some dogs know when to cut the bad behavior. In the video posted by TikToker @allybubba, a young brown Boxer pup named Sadie is shown play-biting the hand of her human sibling. While the interaction appears as harmless rough-housing, it's what happens after the biting that has the internet in…

Following Coinbase’s numerous mainstream marketing initiatives, consumers are demonstrably taking notice. The leading US crypto exchange’s mobile app is once again the most popular product in the App Store. It has received more downloads than any other application in the past few days. Coinbase Reigns Supreme A recent look at…

This could be an interesting, and potentially significant shift. As TikTok continues to rise, virtually every social app has been testing out its own short-form video variation, in order to latch onto rising consumer trends, and stay in touch with audiences. Facebook has Reels, available on both Instagram and in…

TikTok is looking to help more brands take the leap into TikTok content creation with a new set of detailed, step-by-step guides on how to create some of the most common, engaging video types on the platform. And with more brands looking to lean into the app this holiday period,…

Like many geriatric millennials, I was slow to come around to TikTok. As Joan Didion once wrote about New York, it struck me as a place for the very young. But last summer I began freelance recipe development for a French food media company, a gig that required keeping tabs on…