Category

TikTok

My husband tested positive for Covid-19, but I’m the one that’s exhausted TikTok

My husband tested positive for Covid-19, but I’m the one that’s exhausted

Watching a recent TikTok video where Korean-American Diane Sung laments about being exhausted after her husband was diagnosed with Covid-19 struck a chord in me. This probably wouldn't have if I'd come across it last month. See, my husband too tested Covid-positive barely two weeks ago. In her video, Diane, a mother…
bubmag
March 1, 2022
‘Hate is addictive’: TikTok’s new policies might do little for LGBTQ users’ safety TikTok

‘Hate is addictive’: TikTok’s new policies might do little for LGBTQ users’ safety

LGBTQ people are almost four times more likely to experience violent victimization, according to the Williams Institute at UCLA School of Law. And even on social media—where many find affirming communities—they are still exposed to abuse. About 64 percent of members of the community have reportedly experienced online harassment in…
bubmag
February 25, 2022
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’ TikTok

How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’

Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers.  The 130-year-old brand is running a paid and organic ad strategy on the platform as well as working with TikTok creators to do so. The reintroduction follows Abercrombie & Fitch’s overall brand transformation in…
bubmag
February 24, 2022