DTC hydration brand Buoy leans on influencers’ authenticity to reach people living with chronic illness
Direct-to-consumer hydration brand Buoy is working with influencers who have chronic illnesses to create organic content. In doing so, the 5-year-old company is looking to show how its hydrating wellness drops can help people living with chronic illness, as well as its commitment to a widely underrepresented segment of the…
bubmagAugust 3, 2022