TikTok

Ashley Piszek/Unsplash I put my beloved beauty blender on the line so you don't have to. Earlier this week I was sent a TikTok video that claimed that we should all be cleaning our beauty blenders with a mixture of hot water, dish soap and olive oil. It looked effective,…

TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos that aren’t similar in nature. The solution is embedded in the TikTok Ads Manager and empowers…

One of the fastest-growing apps in history, TikTok launched internationally in 2017. With more than 1 billion active TikTok users, the social media platform has become a haven for influencers and content creators looking to market their brands and make money. TikTok’s highest-earning influencer, Charli D’Amelio, earned $17.5 million last…

This time last week, news of TikTok reportedly peddling back plans for QVC-style live e-commerce initiatives here in the U.S. caused a lot of talk (and plenty of hot takes) throughout the marketing and advertising industry.  TikTok has denied such claims originally published by the Financial Times, stating that the…

It doesn’t matter how well you prep and apply your fake tan – though it can definitely help prolong the colour – sometimes it just goes a bit patchy when it wears off, especially around the knees, ankles, elbows and bra line. If, like us, you want to enjoy this…

July 11, 2022 | By Tim Peterson Nearly two years after Instagram and YouTube first introduced their respective TikTok clones — Reels and Shorts, respectively — the three short-form vertical video platforms remain pretty identical. That has led to creators largely repurposing the videos they make for one platform by…

All is fair in love and fashion, it seems. On Saturday, Mariah Carey shared a TikTok video on Instagram featuring her 11-year-old twins, Moroccan and Monroe, whom she shares with Nick Cannon, putting on a fashion show complete with a real audience. The kids strutted their stuff on a red…

TikTok has had a transformative impact on social media, with many of the app’s key features becoming so popular that they’ve forced every other app to add similar options, in order to keep up with evolving consumer trends. That’s also had an impact on advertising, and brand approaches to marketing,…

TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximizing their success on the platform. Called ‘Follow Me’, the new, free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing approach. The…

One of the breakout stars of the past few years has been Lizzo, the multi-talented singer (and flautist) whose Atlantic Records debut Cuz I Love You in 2019 led to a whopping eight Grammy nominations and three wins, including for best urban contemporary album. Plenty has changed since then, both…