Category

TikTok

TikTok

Marketing to Generation Alpha

Marketers are pouring money into figuring out the tastes and habits of Generation Alpha — kids born from 2010 through 2024 — who are unprecedented in the extent they're growing up online. Why it matters: They're weaned on TikTok, Amazon and in-app purchases. They're learning from their millennial parents to…
bubmag
October 18, 2021
TikTok

Gen Z fuels a surge in low-tech, early 2000s nostalgia

Older brands, trends and technologies are making a comeback as younger consumers desperately chase slower, less chaotic times. The big picture: TikTok's algorithm makes it easy for flashback items to resurface and quickly go viral both on its platform and eventually on other social networks. Plenty of Gen Z TikTok…
bubmag
October 17, 2021
TikTok

‘As seen on TikTok’ is the new ‘As seen on TV’

Shopping “Over the past year, we’ve witnessed a new kind of shopping experience come to life that’s been driven by the TikTok community." TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. AP Photo/Kiichiro Sato By JOSEPH PISANI, Associated Press…
bubmag
October 14, 2021