How Olaplex is looking to ‘fuel’ its organic growth on TikTok with a paid approach
Earlier this month, Olaplex ran its first paid hashtag challenge — the haircare brand asked users to show how using its products helped their hair health with before and after photos tagged with #Olaflex — on TikTok generating 3 billion views in 72 hours. The effort is the brand’s “most…
bubmagAugust 29, 2022