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TikTok

Music Legend Quincy Jones Officially Joins TikTok And Sends Inspiring Message TikTok

Music Legend Quincy Jones Officially Joins TikTok And Sends Inspiring Message

The musician's first video delivered a powerful message about following your dreams. Quincy Jones attends the after party for Liongate's "Bombshell" at Regency Village Theatre on December 10, 2019 in Westwood, California. Amy Sussman/Getty Images Legendary impresario Quincy Jones has officially joined all the fun on TikTok. The legendary music executive,…
bubmag
October 7, 2022
Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos TikTok

Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos

Online literature platform Wattpad is holding onto its ad dollars, leveraging organic growth on social media and prioritizing its owned channels to build up community engagement by way of exclusive interviews and comedic TikTok videos. “There’s all this engagement already happening on Wattpad,” said Abby Yew, Wattpad’s head of marketing. “We…
bubmag
October 7, 2022
Digiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok TikTok

Digiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok

Brands and agencies alike see the importance of social media when it comes to marketing success. But, similar to how Digiday+ Research found that brands and agencies don’t see eye-to-eye on how much marketing spend should go toward Google, a survey of 90 brand and agency professionals in the third…
bubmag
October 4, 2022