Category

TikTok

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic TikTok

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic

What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend on TikTok. For example, gaming influencers are now giving opinions on which chairs, microphones, and headsets they don’t recommend, there are…
bubmag
March 10, 2023
TikTok Highlights Female Creators and Brands for International Women’s Day TikTok

TikTok Highlights Female Creators and Brands for International Women’s Day

TikTok has announced a new slate of programming to celebrate International Women’s Day and Women’s History Month, which will highlight a range of female creators who are ‘making a positive impact on the global TikTok community’. As explained by music superstar Shania Twain (who looks a little bewildered by the…
bubmag
March 8, 2023
Territories join Ottawa, most provinces in banning TikTok on government devices TikTok

Territories join Ottawa, most provinces in banning TikTok on government devices

YELLOWKNIFE - Nunavut and the Northwest Territories are the latest jurisdictions in Canada to announce they are banning TikTok on government-issued devices pending a federal threat assessment. The N.W.T. says its ban took effect Friday, following the lead of the federal government and several provinces. Nunavut says access to the…
bubmag
March 8, 2023