TikTok

TikTok is addicting, thanks in large part to its algorithm. But it isn’t perfect: You watch one too many recipe videos, and, all of a sudden, the app thinks you want to learn everything there is to know about being a chef. If your For You page is a little…

In the latest escalation of the US government’s pressure against the world’s most popular app, ByteDance has been asked to sell TikTok’s stake or risk getting the app banned in the US. Public security concerns surrounding TikTok have been around for a while now. The popular video-sharing app has already…

Panera Bread wants to engage and attract millennials and Gen Z audiences with creators on TikTok, where many of those cohorts are already spending most of their time. The brand is using its TikTok influencers, the FRDI show (2.2 million followers), Chris Olsen (9.9 million followers), Halley Kate (941,000 followers),…

Jesse Cannon-Wallace doesn’t have a TikTok strategy. Still, Cannon-Wallace, who works as a salesperson at Mercedes Benz of Atlanta Northeast, has been able to amass more than 120,000 followers on the platform via organic posts documenting test drives, how-to tutorials and product features for the dealership’s fleet.  For Cannon-Wallace, who…

WASHINGTON: TikTok is in talks with potential buyers after the Biden administration threatened to ban the video-sharing platform nationwide if Chinese owners did not sell their stakes, The New York Post reported citing sources familiar with the matter. The report said on Thursday that TikTok is considering exploring different options,…

Global action against TikTok, owned by Chinese firm ByteDance, kicked off in earnest in India in 2020 - Copyright AFP Fabrice COFFRINI Jules BONNARD TikTok’s breakneck rise from niche video-sharing app to global social media behemoth has brought plenty of scrutiny, particularly over its links to China. Several governments have…

Already have Rappler+? to listen to groundbreaking journalism. Shizuo Mori serves a pudding during a photo opportunity at his Heckeln coffee shop in Tokyo, Japan March 15, 2023. REUTERS/Kim Kyung-Hoon The lines out the door of Heckeln, midway up a narrow street in Tokyo's Toranomon district, are largely comprised of…

Sean Kim, the former head of product for TikTok’s U.S. operations, said the company’s $2 billion creator fund was not launched with the altruistic goal of helping creators monetize on the platform. Instead, according to the executive, TikTok created the fund as a “reactive measure” against competition like YouTube and…

A New York woman has gone viral after walking out on her date who refused to pay $3.00 for a slice of cheese on his hamburger, and the internet is having a field day. The woman, who goes by Dafna Diamant on TikTok, was having dinner with a man she…

This article is from The Technocrat, MIT Technology Review's weekly tech policy newsletter about power, politics, and Silicon Valley. To receive it in your inbox every Friday, sign up here. You might think that the latest viral example, the Bold Glamour beauty filter on TikTok, isn’t relevant to you. But…