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TikTok

The Justice Department is investigating TikTok over journalist spying incident TikTok

The Justice Department is investigating TikTok over journalist spying incident

The Biden administration has recently ramped up pressure on TikTok over national security concerns stemming from its ties to China, and apparently the Justice Department and the FBI are also applying pressure of their own. Forbes first reported that the agencies are actively investigating ByteDance, TikTok’s parent company. The investigation…
bubmag
March 18, 2023
Using TikTok creators as a marketing tool, Panera Bread tries to rise buzz with millennials, Gen Z TikTok

Using TikTok creators as a marketing tool, Panera Bread tries to rise buzz with millennials, Gen Z

Panera Bread wants to engage and attract millennials and Gen Z audiences with creators on TikTok, where many of those cohorts are already spending most of their time. The brand is using its TikTok influencers, the FRDI show (2.2 million followers), Chris Olsen (9.9 million followers), Halley Kate (941,000 followers),…
bubmag
March 17, 2023
As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits TikTok

As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits

Jesse Cannon-Wallace doesn’t have a TikTok strategy. Still, Cannon-Wallace, who works as a salesperson at Mercedes Benz of Atlanta Northeast, has been able to amass more than 120,000 followers on the platform via organic posts documenting test drives, how-to tutorials and product features for the dealership’s fleet.  For Cannon-Wallace, who…
bubmag
March 17, 2023
TikTok in talks with potential buyers after US threatens nationwide ban TikTok

TikTok in talks with potential buyers after US threatens nationwide ban

WASHINGTON: TikTok is in talks with potential buyers after the Biden administration threatened to ban the video-sharing platform nationwide if Chinese owners did not sell their stakes, The New York Post reported citing sources familiar with the matter. The report said on Thursday that TikTok is considering exploring different options,…
bubmag
March 17, 2023
Tokyo coffee shop made famous on Tiktok draws returning tourists hungry for pudding TikTok

Tokyo coffee shop made famous on Tiktok draws returning tourists hungry for pudding

Already have Rappler+? to listen to groundbreaking journalism. Shizuo Mori serves a pudding during a photo opportunity at his Heckeln coffee shop in Tokyo, Japan March 15, 2023. REUTERS/Kim Kyung-Hoon The lines out the door of Heckeln, midway up a narrow street in Tokyo's Toranomon district, are largely comprised of…
bubmag
March 16, 2023
TikTok’s Former Head of Product Says Creator Fund Wasn’t Launched to “Help Creators Monetize” TikTok

TikTok’s Former Head of Product Says Creator Fund Wasn’t Launched to “Help Creators Monetize”

Sean Kim, the former head of product for TikTok’s U.S. operations, said the company’s $2 billion creator fund was not launched with the altruistic goal of helping creators monetize on the platform. Instead, according to the executive, TikTok created the fund as a “reactive measure” against competition like YouTube and…
bubmag
March 16, 2023