The TikTok ban is reshaping creator recruitment and agency best practices on social media
While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their creator campaigns moving forward. Now even as marketers warily resume their influencer marketing spending, agencies feel pressured to put more emphasis on creators’ multi-platform presence…
bubmagJanuary 29, 2025