Gin and tonic emerges as Gen Z’s spirit of choice
Despite reports that Gen Z is drinking less than previous generations, spirits brands see opportunities, particularly through gin and cocktails. Gen Z, born between 1997 and 2012, drinks less frequently due to delayed alcohol exposure and diverse lifestyles. However, when they drink, it is social, enthusiastic and experimental. Giles Hedger,…
bubmagNovember 21, 2025