“Programmatic doesn’t survive in its current form”: Ad tech’s quest for an open and alternative ID
Privacy concerns and the use of customer data has hit the mainstream, as people become more aware of how companies are tracking them online via cookies. In the past 12 months, 23 percent of 2,230 UK adults aged 16-75 have opted out of or not consented to requ…
bubmagNovember 4, 2019