Category

Plastic Pollution

NatGeo’s ‘Activate’ wants to inspire global activism—and reinvent P&G marketing—with Pharrell, Common Plastic Pollution

NatGeo’s ‘Activate’ wants to inspire global activism—and reinvent P&G marketing—with Pharrell, Common

It’s not product placement. It’s not sponsored content. It’s prestige television.Activate, a six-part documentary series that premieres Thursday on National Geographic Channel, features celebrities such as music producer Pharrell Williams, rapper Common, and …
bubmag
September 4, 2019
NatGeo’s ‘Activate’ wants to inspire global activism—and reinvent P&G marketing—with Pharrell, Common Plastic Pollution

NatGeo’s ‘Activate’ wants to inspire global activism—and reinvent P&G marketing—with Pharrell, Common

It’s not product placement. It’s not sponsored content. It’s prestige television.Activate, a six-part documentary series that premieres Thursday on National Geographic Channel, features celebrities such as music producer Pharrell Williams, rapper Common, and …
bubmag
September 4, 2019