Aussie Hotels at the Threshold of Franchising Boom: Embracing Global Trends
Novotel Melbourne Central Hotel - Image Credit Accor Australia's hospitality industry is on the cusp of a franchising boom, driven by the pandemic's impact and industry evolution. Accor has noted significant growth in franchising, particularly in regional hotels outside major Australian cities. An article by Tamara Thiessen the growing trend…
bubmagDecember 16, 2024