Coca-Cola & Costa Coffee: What went wrong?
Why might Coca-Cola Sell Costa Coffee? Key Summary Coca-Cola bought Costa Coffee for £3.9bn in January 2019 Costa failed to meet expectations and posted a £9.6m pre-tax loss Analysts say Coca-Cola misjudged the café market’s complexity and costs COVID-19 worsened losses as Costa lagged in innovation and recovery Sale reflects…
bubmagSeptember 2, 2025